Marketing: An Introduction

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Business & Economics - Sales & Marketing
Marketing: An Introduction

Marketing: An Introduction

Name: Marketing: An Introduction
ISBN: 9780134149530

Gary Armstrong, Philip Kotler

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Marketing: An Introduction shows readers how customer value―creating it and capturing it―drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.

سب زمرہ:

Business & Economics - Sales & Marketing

سال:

2016

اشاعت:

ناشر کتب:

Pearson

زبان:

english

صفحات:

642

ISBN 10: